IMPORTANCE OF BUSINESS
- The interaction of the business and the environment will determine the opportunities and threats the business will be exposed to.
- It helps to identify the strength and weakness of an organisation in relation to global development.
- It helps the firm to analyse the competitor’s strategy.
- It will assist business organisation in improving its image to the society.
- It will assist managers in updating his knowledge, understanding and skills.
- It will assist in identifying the areas for growth and expansion of their activities.
